I have talked several times about the importance of having a direct marketing website.
It is critical to achieving maximum response to have a specific site for your products or services rather than just relying on the corporate home page to do the job.
The fact is, using your corporate home page as an entry point for all your different products and prospects is death to response. It's an obsolete trap hurting many marketers.
Microsites and landing pages are individual websites geared toward specific products and promotions. For example, one page may seek to capture emails for further contact based upon a promotion, another may focus on showcasing a particular product based on a different promotion.
The Importance of a Microsite
Studies show corporate home pages are stagnant billboards that are navigation nightmares, whereas microsite pages that have direct response copy and art selling product or service without navigation distractions.
Put simply, corporate home pages are antimarketing; microsites are direct marketing.
There are a few things you can do to strengthen your microsite or landing page strategy.
First of all, make sure your landing page has it’s own URL. Also, it shouldn’t have navigation options. Navigation options only distract your prospect. Instead your landing page should use copy and graphics to direct the prospect to where you want him or her to go and what action to take.
Don’t forget to take advantage of the possibilities with microsites. If your company sells many products, each site can have its own page, allowing maximum SEO possibilities.
Want to create a direct marketing website that brings response? Email me at inquire@cdmginc.com or call me at 310-212-5727. We have web page solutions that bring top-notch results.
