Testing the variables of your offer is a crucial step in maximizing the profitability of your campaign...and avoiding huge losses.

It doesn't matter if the campaign involves email, direct mail, website, radio or TV. It's a good idea to test one or two variables to see which creates the greatest response.

One of the best variables to test is the offer. There have been situations where I've suggested that the marketer test the price: for example $29.95 instead of $39.95 And just by making this change, the offer had a dramatic increase in response.

Test: Recently a test was conducted to compare an offer for e-book sales. The webpage posted an offer of $47 for a particular report and another offer, which included two reports, for $99.

Results: By offering the combo, they doubled the number of buyers. 43% of the buyers took the combo offer, which translated to 47% more in sales and a net cash increase of 249%.

Have you tested your offer? Let me know. If you need help in picking a price point for your product or service email me at inquire@cdmginc.com and we can discuss optimal price points.