Prospects seemed to like Rafting America, an informational site with links to rafting trip organizers, outfitters, equipment retailers and more. Seventy percent of visitors clicked through from the home page to a content page…but they weren’t likely to register for brochures.
To get more brochure requests, Rafting America tried a new website layout. Take a look:
Control
Test
Home page:
Content page:
With prominent brochure request forms on display, the test outperformed the control by 116%. What are your thoughts? Have you had success with email capture boxes on your site? Email me at inquire@cdmginc.com.
