If you want to boost your average ticket sale—and, really, who doesn’t—you need to use this easy upsell strategy on your shopping cart.
The easiest upsell strategy you’ll ever find is this…Structure your offer into three parts: Best Deal, Great Deal and Good Deal.
Take a look at this example:
Another easy fix is to add the word “Recommended” next to your Best Deal or paired with other products that you want to highlight. My testing has shown that people respond to this one powerful word.
Take a look at this next example on the right, which is from a website for motorcycle enthusiasts. This screen shot was taken from the women’s apparel page, where shoppers will see a sidebar of recommended products like this.
So much of your online sales success is dictated by the shopping cart. If you’re a regular Direct Marketing Update reader, you probably already know that streamlining your checkout process will give you a significant sales boost.
But if your checkout takes more than one or two clicks, you’ll want to read my series on web mistakes right away. It includes detailed instructions on improving your online results.
Here are the links you need:
